When I was head of marketing for EnergyCAP, Inc., my job was to create qualified sales leads for the Sales team. Since I have a passion for publishing helpful content, my tendency was to focus on content. We published ebooks, case studies, blog posts, slide decks, and videos aimed at attracting and educating potential clients. But that was only part of our plan.
Launching my coaching business was one of the most exciting and frustrating times of my life. If you have recently launched your coaching business, or are considering it, this post is for you. Here are 10 tips I learned in the first year in the coaching business.
Sometimes couples in marriage distress need a reality check before they consider calling it quits.
The first time I observed a coaching session, it felt like peeking into someone’s bedroom. It seemed private and intimate, not my business. At the same time, it felt exhilarating to observe this person’s discovery and watch the insight unfold. Part of me wanted to look away, part wanted to look further; it was both sacred and beautiful.
We're wrapping up our three-part series of snapshots into the professional coach survey we recently conducted. First we talked about the coach by covering topics like the coach persona, stages of the coaching field, and the most important goal for 2018. Then we talked about coaching sessions with topics like amount of sessions per month, fee per session, and customer impressions.
We've been discussing the results of our survey of professional coaches and coaching students. Before we talked about the coach. Next we'll talk about marketing. Today we're talking about coaching sessions, fees, and customer impressions.
In January, we conducted a survey to understand the mindsets and behaviors of professional coaches and coaching students as they headed into 2018. The data provides insights into their top goals, obstacles in getting new clients, marketing tactics, business operations, and branding. Since we're half-way throught the year, we thought we'd revisit the results.
In my experience of being an internal coach at a software company and having a private coaching practice, there are five main reasons people get coached. The details may be different, and the clients may explain their situations in different ways, but when boiled down to the essential, the reasons for getting coached can be counted on one hand.
Finding new clients! That's the #1 challenge reported by coaches. I can relate—I got certified as a coach to help people. The problem was, how to find the people? If finding new clients is your challenge too, here are seven ways to get new coaching clients.